Wednesday, March 25, 2009

Following Audience = Get Over Fear of UGC

I’m not sure what the next big thing in social media is, but I know what it should be: brands must get over their fear of the user-generated content nature of social media. Brands need to be where their customers are, and their customers are increasingly spending larger and larger portions of their time creating and consuming their own content and experiences.

Today, there are some consumers where you won’t have a shot reaching them at all if you aren’t using some form of social media, and this number is likely to expand dramatically in the future. Further, consumers have ALREADY made brands pervasive in all forms of social media, so it is only natural that all brands should make their own presence felt, both by engaging directly with customers and using social media platform as marketing media.

No comments:

Post a Comment