Monday, November 22, 2010

3 Items For Monday

Un: Susan Bratton of Personal Life Media interviewed me at Adtech, with a wide-ranging discussion of Technorati Media's history, our social advertising platform, the 2010 State of the Blogosphere and some personal questions about influences, inspiration and how to live overseas. Have a listen or download the podcast!

Deux: This page is a one-stop-shop for skeptics or anyone interested in learning about the overwhelming body of scientific evidence of mankind's impact on climate change and global warming. As its title suggests, the page links to a number of studies that detail the "The History of Climate Change".

Trois: Last week, Technorati Media had a big duel announcement: the acquisition of SV Moms and the launch of Technorati Women. These two developments will solidify TM's offering for marketers to reach the 90 million women who saw our ads in October.

Monday, November 08, 2010

comScore: Technorati Media Reaches 179 Million US Consumers In October

Technorati Media continues to grow, and we continue to be the largest ad network focused on social media. According to comScore, Technorati Media's network attained a US reach of 179 million unique visitors in October, 2010, keeping us as the largest scale advertising alternative to the biggest social network.*

* comScore is the leading media ranking service, and its audience calculation is an estimate of the unduplicated reach of all the sites that Technorati Media runs ads on. Technorati Media's actual reach in October - the exact number of people who saw our ads - was 182 million in the US and 358 million worldwide.