Wednesday, August 26, 2009

How To Use The "Media" In "Social Media"

How should marketers use social media as a marketing vehicle? First remember the "media" in "social media". There are obviously wonderful viral and engagement opportunities in social media, but it's important to remember that there's a pure media play necessary if any type of consistent scale is to be achieved. Lee Odden interviewed me about this after a panel at SES, and here's a video of the conversation.

Monday, August 24, 2009

Healthcare Napkins: The Simple Facts of Health Insurance Reform

So you think your healthcare isn't already rationed? That there isn't already a bureacracy between you and your doctor? Check out this cocktail napkin slideshow about health insurance reform (it's been out there for a while but forwarded to me by my grad school classmate - thanks Taia).

Wednesday, August 12, 2009

Technorati Media Rises Again!

The last couple months at Technorati have been totally head-down execution, so it was nice to receive the latest comScore US audience measures. For July '09, Technorati Media's network rose to 18.3 million uniques, keeping our rank as the 6th largest social media property and the 3rd largest blog entity: