Here's a video stream of a panel I participated on at the OMMA Social conference. The panel was titled "Using Paid Media to Drive Earned Media", and has some essential advice for brands trying to use social media in their marketing mix. The bottom line message: nothing beats the viral engagement of social media for influencing consumers, but by itself, doesn't scale big enough or timely enough without support of paid media.
Monday, June 21, 2010
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nice and amzaing video I really appreciate this blog post thanks for sharing
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hnm Money is involved every where dude. nothing is free now.
ReplyDeletei like this.... nice post.
ReplyDeleteYes, it seems you have to pay for quality content so that you have something for your social media contacts to click to.
ReplyDeleteWe’re all about free advertising but the fact is, paid media works. And sometimes it’s easier to buy website traffic than to rely on free media.
ReplyDeleteNo doubt paid media is more competitive than free in order to maximize the revenue.As well as buying traffic is useful because the publisher is able to have full check and balance i.e where and when the traffic will land on the site.
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