Technorati Media continued the growth of its media business in March, being noted in comScore's monthly Top Media Property report as one of the Top 10 Gaining Properties (see Table 1). This is really great news for us, as a few days earlier, comScore released another report showing Technorati Media had climbed to the #3 ranked blog property.
Overall, our ad network's comScore measurement grew 37 percent to 16.0 million monthly US unique visitors*, making Technorati Media one of the top social media ad networks on the Internet and the 59th largest Internet property overall. Given that we only launched Technorati Media last June, I'm very pleased with the progress we've made in just nine months. There is still a ton of work to be done, but small bits of good news must be celebrated with small blog posts!
* Note: comScore measurements are panel-based estimates that have become the standard third party reference for media buyers. Our actual audience measurements are signifcantly higher, with our analytics tool showing the network including over 300 sites with a worldwide reach of 91 million monthly unique visitors (approximately 59 million US).
Thursday, April 23, 2009
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