Sunday, October 18, 2009

HUGE Week: Top 5 Social Media & 38th Largest Internet Property, New Technorati.com, State of the Blogosphere

What an incredible week for Technorati!

First, comScore released its September site audience rankings, and we got two awesome bits of news: Technorati Media climbed to the 5th largest conversational media property (behind only Facebook, MySpace, Blogger and Wordpress, and we also have become the 38th largest US internet property!! This is amazing news for us, and validation of a lot of hard work between our publisher partners and our team. For marketers, this only reinforces our offer to them: enabling brands to engage with social media at scale.

Second, we launched a wholly new Technorati.com on Wednesday. We received some great feedback from around the web including positive write-ups from Techcrunch and CNET. A few weeks back, I guest authored a post on VentureBeat about the thought behind the site's design, as well as some background on Technorati's overall strategy.

Third, on Friday, I had the honor of giving the keynote on the 2009 State of the Blogosphere at BlogWorld Expo. I was very encouraged by the positive reception to the speech and its message: the state of the blogosphere is STRONG, largely due to the rise of a professional class of bloggers that are becoming truly mainstream. The full 5-day report starts on Technorati.com 10-19-09, and includes 20 profiles and interviews with some of the most prominent professional bloggers today - names like Arianna Huffington, Michael Arrington, and Seth Godin among many others.

Indeed, a great week for us with much more to come...

2 comments:

  1. Thanks for the post. I have a lot of homework to do when it comes to Technorati. By that I mean reading the links you have provided. The changes look promising, but I need a deeper understanding of the impact they have for me personally.
    -@ileane

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  2. I thought your presentation on Friday was great. Also, I've mentioned you in an article I wrote on BC. It's called War Wife In Vegas, and it was running on the front page today.

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