Wednesday, August 26, 2009

How To Use The "Media" In "Social Media"

How should marketers use social media as a marketing vehicle? First remember the "media" in "social media". There are obviously wonderful viral and engagement opportunities in social media, but it's important to remember that there's a pure media play necessary if any type of consistent scale is to be achieved. Lee Odden interviewed me about this after a panel at SES, and here's a video of the conversation.

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