<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-5059722.post8439938201241597686..comments</id><updated>2012-02-04T07:35:36.381-08:00</updated><category term='Richard Jalichandra'/><category term='relevance'/><category term='Miller High Life'/><category term='news'/><category term='Twitterfon'/><category term='death'/><category term='ping'/><category term='Technorati'/><category term='private equity'/><category term='auto-tweet'/><category term='David Tokheim'/><category term='brand engagement'/><category term='Macguyver'/><category term='meniscus'/><category term='aggregators'/><category term='blog claiming'/><category term='the long tail'/><category term='Ben Kunz'/><category term='Abby Prince-Johnson'/><category term='Techcrunch'/><category term='ad exchanges'/><category 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media'/><category term='Michael Arrington'/><category term='Seth Godin'/><category term='WebProNews'/><category term='House Hunters International'/><category term='Technorati Media'/><category term='Abderrezak Kamel'/><category term='New York Times'/><category term='VentureBeat'/><category term='tweet'/><category term='online advertising'/><category term='marketing'/><category term='real-time search'/><category term='ad networks'/><category term='health insurance reform'/><category term='PR outreach'/><category term='experimental'/><category term='cat'/><category term='blurb'/><category term='blogging'/><category term='revenue'/><category term='covered calls'/><category term='Hogan'/><category term='TweetDeck'/><category term='Richard Levick'/><category term='media'/><category term='Twitter'/><category term='mainstream media'/><category term='CNET'/><category term='borntosell.com'/><category term='Thomas Cay Johnson'/><category term='Taxes'/><category term='SES'/><category term='Austin'/><category term='re-targeting'/><category term='tax cuts'/><category term='TV commercial'/><category term='de-friend'/><category term='Nielsen'/><category term='IGN'/><category term='start-up'/><category term='comScore'/><category term='SFO'/><category term='blog search'/><category term='Ad:Tech'/><category term='Kobe Bryant'/><category term='rest in peace'/><category term='Federated Media'/><category term='Fast Company'/><category term='Charlie Rose'/><category term='Louis Gray'/><category term='ecommerce'/><category term='social media examiner'/><category term='productivity'/><category term='happiness'/><category term='audience targeting'/><category term='Digg'/><category term='Facebook'/><category term='Twittorati'/><category term='social network'/><category term='REVOLUTION'/><category term='Haagen Daaz'/><category term='user-generated content'/><category term='Montgomery'/><category term='fragmentation'/><category term='Best Buy'/><category term='brands'/><category term='WordPress'/><category term='Shani Higgins'/><category term='healthcare napkins'/><category term='indexing'/><category term='rationing'/><category term='Technorati Authority'/><category term='Twitterfox'/><category term='Tweetie'/><category term='SEO'/><category term='ad targeting'/><category term='healthcare'/><category term='San Francisco'/><category term='digital commerce'/><category term='Journalism 3.0'/><category term='Jalichandra'/><category term='coffee'/><category term='Sarah Silverman'/><category term='Jimmy Johnson'/><category term='social media'/><category term='Susan Bratton'/><category term='brand awareness'/><category term='Six Apart'/><category term='UGC'/><category term='JFK'/><category term='drugs'/><category term='corporate development'/><category term='Lee Odden'/><category term='Sarah Palin'/><title type='text'>Comments on jalichandra.com: Buying And Selling Online Advertising Is Changing ...</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.jalichandra.com/feeds/8439938201241597686/comments/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html'/><author><name>Richard Jalichandra</name><uri>http://www.blogger.com/profile/00276032404943127650</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='21' height='32' src='http://2.bp.blogspot.com/_uJvGxaXHl8o/SaJQPIZZJiI/AAAAAAAAAAo/q4zAhIuAgEU/S220/_MG_0197+-+Version+2+low.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>18</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-5059722.post-7203909002269392241</id><published>2011-08-10T11:20:04.974-07:00</published><updated>2011-08-10T11:20:04.974-07:00</updated><title type='text'>Thanks for sharing your unique point of view on th...</title><summary type='text'>Thanks for sharing your unique point of view on this subject.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/7203909002269392241'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/7203909002269392241'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1313000404974#c7203909002269392241' title=''/><author><name>Tax Return</name><uri>http://www.uk-tax-return.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-491073685'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-6514934843265611429</id><published>2011-08-10T03:53:57.255-07:00</published><updated>2011-08-10T03:53:57.255-07:00</updated><title type='text'>Great to see such a great blog like yours.</title><summary type='text'>Great to see such a great blog like yours.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/6514934843265611429'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/6514934843265611429'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1312973637255#c6514934843265611429' title=''/><author><name>Play Sand</name><uri>http://www.safeplaysand.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-491073685'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-4827229512573891078</id><published>2011-07-27T05:36:28.850-07:00</published><updated>2011-07-27T05:36:28.850-07:00</updated><title type='text'>Just wanted to let you know that I love your blog ...</title><summary type='text'>Just wanted to let you know that I love your blog a lot.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4827229512573891078'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4827229512573891078'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1311770188850#c4827229512573891078' title=''/><author><name>Stickers</name><uri>http://www.scrapmalin.com/stickers.html</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-72079692'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-532140661689586396</id><published>2011-07-26T12:28:48.140-07:00</published><updated>2011-07-26T12:28:48.140-07:00</updated><title type='text'>I really like your post a lot.</title><summary type='text'>I really like your post a lot.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/532140661689586396'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/532140661689586396'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1311708528140#c532140661689586396' title=''/><author><name>Consultant ERP</name><uri>http://www.test-erp.com/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-72079692'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-4769761335038716629</id><published>2011-06-27T04:16:27.932-07:00</published><updated>2011-06-27T04:16:27.932-07:00</updated><title type='text'>Too bad you don&amp;#39;t write that much anymore.</title><summary type='text'>Too bad you don&amp;#39;t write that much anymore.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4769761335038716629'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4769761335038716629'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1309173387932#c4769761335038716629' title=''/><author><name>Corian Worktops</name><uri>http://www.fittingkitchenworktops.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-223526964'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-7279626470213617754</id><published>2011-06-15T14:53:56.718-07:00</published><updated>2011-06-15T14:53:56.718-07:00</updated><title type='text'>If only all bloggers offered the same content as y...</title><summary type='text'>If only all bloggers offered the same content as you, the internet would be a much better place. Please keep it up! Cheers.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/7279626470213617754'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/7279626470213617754'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1308174836718#c7279626470213617754' title=''/><author><name>Self assessment tax return</name><uri>http://www.fixedfeetaxreturn.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-628167890'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-8915267859251293083</id><published>2011-05-19T00:54:21.750-07:00</published><updated>2011-05-19T00:54:21.750-07:00</updated><title type='text'>Hey, you can tell this is a great post by the numb...</title><summary type='text'>Hey, you can tell this is a great post by the number of comments!</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/8915267859251293083'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/8915267859251293083'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1305791661750#c8915267859251293083' title=''/><author><name>Web Design Company Cairns</name><uri>http://www.zenwebdesign.com.au/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-1470787367'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-5181903836669889313</id><published>2011-04-15T03:09:55.575-07:00</published><updated>2011-04-15T03:09:55.575-07:00</updated><title type='text'>I am also sure that organic traffic will be more a...</title><summary type='text'>I am also sure that organic traffic will be more and more appreciated, therefore SEO will receive a significant market share of the traditional advertising industry.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/5181903836669889313'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/5181903836669889313'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1302862195575#c5181903836669889313' title=''/><author><name>SEO Manchester</name><uri>http://www.francescoltd.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-1874948107'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-4412621720483954468</id><published>2011-03-09T04:06:02.633-08:00</published><updated>2011-03-09T04:06:02.633-08:00</updated><title type='text'>I am pretty sure that TV commercials and outdoor p...</title><summary type='text'>I am pretty sure that TV commercials and outdoor prints will be replaced by online advertising really soon. Online costs are way lower, while the target is way more concise.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4412621720483954468'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4412621720483954468'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1299672362633#c4412621720483954468' title=''/><author><name>Internet Libel Solicitors</name><uri>http://www.brettwilsonllp.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-1902394379'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-7878247362709539265</id><published>2011-02-12T05:22:11.644-08:00</published><updated>2011-02-12T05:22:11.644-08:00</updated><title type='text'>Advertising world is rapidly changing at the same ...</title><summary type='text'>Advertising world is rapidly changing at the same pace as technology.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/7878247362709539265'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/7878247362709539265'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1297516931644#c7878247362709539265' title=''/><author><name>Tax accountant</name><uri>http://www.tax-accountants-uk.co.uk/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-2044049625'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-1096420588872540819</id><published>2010-08-27T21:47:48.681-07:00</published><updated>2010-08-27T21:47:48.681-07:00</updated><title type='text'>Moreover, the great advantage of advertising your ...</title><summary type='text'>Moreover, the great advantage of advertising your product with an ad, then your product is in an appropriate section. In other words, to write the keywords related to what you propose will be directed to the page your ad is running. If your ad is interesting because these people will probably click you that is what they originally sought.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.hoamanagement.com" rel="</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/1096420588872540819'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/1096420588872540819'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1282970868681#c1096420588872540819' title=''/><author><name>lency</name><uri>http://www.blogger.com/profile/11075900553560113757</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-94236351'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-8962021459551546306</id><published>2009-04-10T22:40:00.000-07:00</published><updated>2009-04-10T22:40:00.000-07:00</updated><title type='text'>One has to evaluate the content of the page, visit...</title><summary type='text'>One has to evaluate the content of the page, visitor counts and ultimately the relevancy of the page content with which the link connecting it to another page.&lt;BR/&gt;&lt;BR/&gt;The better the page is designed from a marketing perspective will determine the effectiveness and click through rate that page has. &lt;BR/&gt;&lt;BR/&gt;The idea that a page has some value is based on what a person is willing to subsidize </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/8962021459551546306'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/8962021459551546306'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239428400000#c8962021459551546306' title=''/><author><name>Online Advertising</name><uri>http://www.freekii.com</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-101901580'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-5079024930738309511</id><published>2009-04-06T16:19:00.000-07:00</published><updated>2009-04-06T16:19:00.000-07:00</updated><title type='text'>Almost like clockwork, I just saw this article in ...</title><summary type='text'>Almost like clockwork, I just saw this article in Businessweek that almost echoes what I posted.&lt;BR/&gt;&lt;BR/&gt;http://www.businessweek.com/technology/content/apr2009/tc2009045_367596.htm?chan=top+news_top+news+index+-+temp_technology</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/5079024930738309511'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/5079024930738309511'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239059940000#c5079024930738309511' title=''/><author><name>Richard Jalichandra</name><uri>http://www.blogger.com/profile/00276032404943127650</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='21' height='32' src='http://2.bp.blogspot.com/_uJvGxaXHl8o/SaJQPIZZJiI/AAAAAAAAAAo/q4zAhIuAgEU/S220/_MG_0197+-+Version+2+low.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-119626953'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-8858328593251042819</id><published>2009-04-06T15:35:00.000-07:00</published><updated>2009-04-06T15:35:00.000-07:00</updated><title type='text'>Has it ever even made sense to buy "publishers" on...</title><summary type='text'>Has it ever even made sense to buy "publishers" on the web...in a traditional sense?  Going on a website like golf.com certainly doesn't relate to someone who buys Golf Magazine - so an advertiser must view this differently. So you are right, the audience represents the BEST opportunity for publishers to earn the most from their audience...and the best opportunity for advertisers.  Audiences will</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/8858328593251042819'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/8858328593251042819'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239057300000#c8858328593251042819' title=''/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-1251163641'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-4230379632290385884</id><published>2009-04-06T11:42:00.000-07:00</published><updated>2009-04-06T11:42:00.000-07:00</updated><title type='text'>Agree, and think it also represents a big opportun...</title><summary type='text'>Agree, and think it also represents a big opportunity for publishers, marketers and technology providers.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4230379632290385884'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/4230379632290385884'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239043320000#c4230379632290385884' title=''/><author><name>chris fralic</name><uri>http://nothingtosay.firstround.com</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-1321586533'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-5252758310061633778</id><published>2009-04-06T10:20:00.000-07:00</published><updated>2009-04-06T10:20:00.000-07:00</updated><title type='text'>@Rich Reader: actually, what I'm saying is I think...</title><summary type='text'>@Rich Reader: actually, what I'm saying is I think this is going to significanlty degrade the value of "premium" publishers.  On the flip side, it should help the value of longer tail, small publishers.&lt;BR/&gt;&lt;BR/&gt;@Anonymous: yes, you're partially right: it absolutely started several years ago.  My point here is that I believe we've seen just the tip of the iceberg.  This movement is only really </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/5252758310061633778'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/5252758310061633778'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239038400000#c5252758310061633778' title=''/><author><name>Richard Jalichandra</name><uri>http://www.blogger.com/profile/00276032404943127650</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='21' height='32' src='http://2.bp.blogspot.com/_uJvGxaXHl8o/SaJQPIZZJiI/AAAAAAAAAAo/q4zAhIuAgEU/S220/_MG_0197+-+Version+2+low.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-119626953'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-2957497533318284640</id><published>2009-04-06T10:07:00.000-07:00</published><updated>2009-04-06T10:07:00.000-07:00</updated><title type='text'>This happened several years ago.  Your theory is a...</title><summary type='text'>This happened several years ago.  Your theory is already proven.</summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/2957497533318284640'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/2957497533318284640'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239037620000#c2957497533318284640' title=''/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-425870076'/></entry><entry><id>tag:blogger.com,1999:blog-5059722.post-3219754205783214115</id><published>2009-04-06T09:52:00.000-07:00</published><updated>2009-04-06T09:52:00.000-07:00</updated><title type='text'>The shift should be overall site positive.&lt;br&gt;&lt;br&gt;...</title><summary type='text'>The shift should be overall site positive.&lt;BR/&gt;&lt;BR/&gt;If this trend leads to a categorical or unique CPM for each individual cookie in the universe, sites should benefit from having a better mix of advertisers helping to keep the look and feel of the site fresh with a better turnover in banners and skyscrapers, and less dependency upon a single sponsor or agency.&lt;BR/&gt;&lt;BR/&gt;Moreover, if it leads to </summary><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/3219754205783214115'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/5059722/8439938201241597686/comments/default/3219754205783214115'/><link rel='alternate' type='text/html' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html?showComment=1239036720000#c3219754205783214115' title=''/><author><name>Rich Reader</name><uri>http://richreader.blogspot.com/</uri><email>noreply@blogger.com</email><gd:image xmlns:gd='http://schemas.google.com/g/2005' rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.jalichandra.com/2009/04/buying-and-selling-online-advertising.html' ref='tag:blogger.com,1999:blog-5059722.post-8439938201241597686' source='http://www.blogger.com/feeds/5059722/posts/default/8439938201241597686' type='text/html'/><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='blogger.itemClass' value='pid-1350802207'/></entry></feed>
